Rogbid has launched the Winggo, a gimbal-style portable handheld fan and its first entry into the personal cooling device segment. The product is priced at US$39.99 (around Rp640,000 in Indonesia) and is positioned for use during outdoor activities, commuting, and travel in summer 2026.
The device features a third-generation high-speed motor operating at 13,000 RPM and delivers airflow speeds of up to 11 m/s. It supports 100 levels of stepless wind adjustment, allowing users to fine-tune output. Rogbid said the system uses a dual-layer honeycomb air intake structure and a pressurized airflow channel to improve airflow concentration and efficiency.
A key feature of the Winggo is its 180-degree rotating gimbal-style fan head, designed to support handheld, desktop, and neck-hanging use cases. The company has also integrated semiconductor contact cooling technology, which provides localized cooling when the device is placed against skin areas such as the neck or wrists, supplementing airflow-based cooling.
The fan is powered by a 3,000 mAh battery, offering up to 10 hours of runtime on a single charge. It supports USB Type-C fast charging and reaches full charge in around 2.5 hours. Rogbid said the device consumes approximately 30% less power compared with its previous-generation models.
An LED digital display provides real-time information on battery level and wind speed. The device also includes an integrated emergency lighting system with three brightness levels and an SOS flashing mode for outdoor use.
Built from aluminum alloy, the Winggo is designed for durability and impact resistance. It is available in Space Gray, Champagne Gold, and Sakura Pink variants.
Rogbid, founded in 2016, is primarily known for its smartwatch and wearable technology products. The company operates across multiple design and manufacturing units and holds several patents across hardware and software systems. It also maintains business partnerships in more than 40 countries.
With the Winggo, Rogbid is expanding beyond wearables into portable lifestyle devices. The launch comes as demand for compact cooling solutions continues to grow, driven by rising temperatures and increased outdoor activity globally.
The company is entering a market projected to reach US$807.1 million by 2033, expanding at a CAGR of 6.2% from 2026 levels, according to industry estimates.
